Section 1 – Reflective Summary

Here is my Internship Learning Agreement.

Reflection:

Last semester I had to find a company where I could work as an intern for the current semester. I approached this task with a lot of excitement as I have been interested in professional workplaces. The main industry I’ve been looking at is the branding and marketing industry. It is something my mother has been working with and is a big reason why I am doing the Business Management course at the University of Dundee. Due to the deadline being quite early in the last semester, I decided to contact quite a few companies. I didn’t get too many replies, so I decided to walk into Alex Mitchell’s (the founder of zenelements Ltd.) office and introduce myself. During my visit, we discussed a potential internship and talked about what sort of experience I was interested in. He has since agreed to let me work for him as an intern for my Business Management Internship Module. I believe that this experience has taught me that showing engagement and initiative is a good way to grab an employer’s attention. It also gave me an idea of how to speak to potential employers and what they would like to know, which is a valuable transferable skill. After my place was confirmed at the firm, I sat down with Alex to fill in the sheets required for the module. We discussed what we would be working on during my time at zenelements. Alex told me about a re-branding phase that they are undergoing. He believed that they would be done by the time I returned to university, so we talked about developing clients’ brands and their marketing strategies. However, zenelements got flustered with work from their clients and they haven’t quite started their re-branding yet. In the light of this, we decided that I’d work with zenelements’ re-branding as well as with clients. I started my internship on the 24^th of January and we agreed that I’d spend 4 hours a week at the office over 8 weeks. The first task I was given was to create a questionnaire. The purpose of the questionnaire was to get Alex’s vision of his brand written down on paper. I spent a few hours at the office writing up the questions and then posed the questions to Alex. He answered them extensively and I revised my notes into full answers. Alex seemed pleased with my work and liked the challenging questions that he hadn’t thought of. This is something I’ve done many times before so it was nothing new. The second task I’ve completed is creating customer profiles for zenelements’ future customers. Alex gave me a couple examples of customer profiles from which I took inspiration. We discussed which type of individuals Alex would like to work with, and I added detailed descriptions of each one. Seeing some of the samples that Alex had made before taught me what sort of information is good to include in customer profiles, and that’s something very useful for future careers within marketing and branding.

Evidence:

This is my first piece of evidence. It’s an email I received from my employer, Alex, the day before I started my internship.

This is my second piece of evidence. It’s a screenshot of the customer profiles that I created for my employer at his request.

This is my third piece of evidence. It’s the questionnaire that Alex asked me to make, regarding the re-branding of his company. Questionnaire for Alex