Section 3 – Reflective Summary

Here is my Updated Internship Learning Agreement, my Hourly log, my Performance Review, and my Internship Group Presentation https://uod.app.box.com/embed/s/y5y8f0rbxuviui78b6to3xe8is5fefpm .

I have now received my signed Hourly log and Performance review, which you can find above.

Reflection:

I believe that during my internship I showed strengths in overcoming my own concerns and learning quickly. As I mentioned in the previous reflection, there was quite a large variety in my tasks. I had to create a questionnaire, create customer profiles, design logos and logotypes, and help develop a marketing strategy for one of zenelements’ clients. Before my internship I wasn’t entirely sure what to expect in regards to the difficulties of my tasks, as I expected to receive some tasks that I haven’t before. I also wasn’t entirely sure what the work environment was going to be like. At first, I was a little concerned that the culture at a workplace would be more professional than I hoped. I knew a workplace was meant to be professional, but people aren’t robots so I figured that it would be quite casual as well. So, when I first began my placement, I was nervous and fairly quiet. However, just after a couple of weeks I learned that there was nothing to be concerned about. My employer was friendly, and was easy to talk to. So, my confidence boosted and I overcame my fear of speaking to my boss. Thus, I learned that one should be comfortable to speak one’s mind at a workplace and not be afraid to speak. I primarily feel that I showed my ability to learn new things quickly. Whenever Alex taught me how to do something he never had to repeat himself and he always seemed happy with the work I had completed. Creating a customer profile is something I had never done before, but with a bit of self-management and using my research skills, I managed to complete the task with positive feedback. Self-management was something I had a lot of use for during the internship. Alex would quite often be busy working with clients, so in the beginning of my shifts he would give me instructions, and I would then work independently. Then I would present my completed work at the end of the session. So without too much help I managed to complete most of my tasks to a satisfactory level on my own. However, one thing I didn’t know how to do on my own was to create a marketing strategy for a campaign that one of Alex’ clients were running. Alex guided me through the process of creating a marketing strategy but often asked for my input as he wanted more than one opinion on the matter. Even though this wasn’t something I had done before, he was happy with my input and actually took a lot of my ideas onboard. For the same campaign, he asked me to design logos and logotypes. He liked one of my ideas a lot, one that was based on the Dundee Carers Centre logo (the client, and one of the partners for the campaign). He even pitched it to the client, but it was deemed too focused on the sole partner rather than representing all the partners. Alex and I considered this, but were hoping that the other partners would allow it to gain some good publicity for supporting the carers of Dundee.

Evidence:

This is my first piece of evidence. These are my final logo designs for the Carers of Dundee campaign, which I uploaded to mine and Alex’ shared Google Drive folder before my placement ended.

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This is my second piece of evidence. It is the marketing strategy that Alex and I created for the campaign.

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